This copy expresses the mission statement for HalloweenCostumes.com’s exclusive product. It reflects their brand’s unique goals and product creation process. This block appears on their “Made by Us” product and helps customers understand their differentiators, creating better understanding and brand identity.

This licensed line of suits reflects their unique design. The suits with exterior printing are called “Alter Ego” while the suits with interior printing are called “Secret Identity.”

This email was created for customers who signed up to receive emails from Fun.com. I used the opportunity to welcome these new customers and immediately introduce them to the brand with a playful and enthusiastic personality.

HalloweenCostumes.com thank you email to their customers after the season.

This welcome email was created to greet customers that signed up to receive emails from HalloweenCostumes.com. I used this opportunity to show sincere gratitude, excitement, and fun, on-theme wordplay to express the brand to newcomers.

This email announced to local subscribers of HalloweenCostumes.com’s new Pop-Up shop.

This email was sent to HalloweenCostumes.com subscribers requesting they take a survey. I wrote this copy to be casual and open about our needs for the survey. I tried to keep it conversational and friendly. It garnered a solid response.